Developing a marketing plan and an advertising strategy takes more than just asking your customers what they like. We will take you through your marketing plan step by step, working with your team to create a strategy that ensures your advertising plays a major role in driving sales.
We develop your copywriting, design, and creative processes by discovering your product’s “unique sales proposition” (USP), and assist you in placing your ad in a variety of media – print, radio, online – to get your ads on-track and customers through your door.
Branding encompasses all things that affect the public’s perception of your company – it does not simply stop at your logo design.
Let us make your target market feel as passionate about your brand as you. From your company’s voice on social media, to your promotional videos, to the cross-promotion and partnerships forged through advertising efforts, we can promise that every point of contact with the public will be top quality and 100% representative of your company’s goals.
Right now video is the most consumed type of content on mobile/desktop/home entertainment and yet brands are not able to create high quality content in their marketing strategy to get noticed because of hard costs.
This is hurting brand awareness because these companies are spending too much money and in the end not seeing enough conversions.
What are the existing solutions and their shortfalls?:
-Going with cheap production companies and freelancers who cannot produce the best bang for the buck.
-Going in-house and condensing the work of a team to one or two people producing content that might not turn heads and guarantee ROI.
Higher Ground comes in as an award-winning trusted partner and we help your brand stand out from the rest.
Content marketing costs a company 62% less than traditional marketing and generates about 3 times as many leads. (Source:DemandMetric)
Generally overlooked and often not fully understood, compelling copywriting is an integral component of persuasive advertising.
Excellent placement and design can’t salvage bad concepts and ineffective writing. Our professional writing services will ensure that you speak clearly and directly to your target audience so that you get the most out of your advertising.
With easy access to computer programs, businesses decreasingly utilize professional designers. In fact, “freebie design” is becoming the norm, where companies task an under-qualified employee already on payroll with design duties, or entrust someone with little to no experience.
Unfortunately, cutting corners on design will not grow your company’s credibility in your industry. Our designers are experienced and well trained in the specific techniques of advertising design, and are always involved in the entire creative process. We can provide the expertise you need, and you will get far better results.